10/2013 - The printing company celebrates DUMB STUFF. It's popularity saves them from bankruptcy, and they wear the collection every day.
01/2015 - the Human Trash label is launches alongside Dumb Stuff. It is a quick success, but new management at the Printing Company censors both brands. Soon after, the company goes bust.
01/2020 - the Dumb Stuff catalog is acquired by XenXiao Holdings Enterprise Solutions llc. who launches it under the banner Sports Brand. The Human Trash collection is compressed into Cyber Peasant.
01/2022 - After a difficult pandemic, XenXiao Holdings dissolves with copyright falling "Unknown Entity" by default. A company registered in the U.S. with this legal name then immediately claims the IP.
05/2022 - The collection is preserved and rescued under new ownership. Designer Brand™ is created.
06/2022 - Designer Brand™ creates official merchandise for popular podcast "Critical".